A Brief History of Podcasting
Ever wonder about the development of the podcast? While podcasting is a relatively young technology it still has a rather interesting albeit quick history. The background of the word, "podcast" is quite fascinating and is reflective of the vibrant nature of the Internet community.
Neither listening nor podcasting to podcasts requires an iPod or other portable gamer. Podcasts can be listened to on any mp3 allowed device consisting of a desktop computer. The name association came about merely since Apple Computer's iPod was the very popular portable digital audio player when podcasting began.
Even the editors of the New Oxford American Dictionary got on the podcasting bandwagon by declaring "podcasting" word of the year for 2005. The term was specified as "a digital recording of a radio broadcast or similar program, offered on the Internet for downloading to a personal audio gamer." The word will be added to the online variation of the dictionary during their next upgrade.
The term, podcasting was coined by reporter, Ben Hammersley, and then promoted by former MTV VJ and media entrepreneur, Adam Curry. Mr. Curry produced an Applescript application that automated the procedure of downloading and syncing audio files to iPods.
Other names or alternative analyses of the letters, "P-O-D" were proposed, the most popular of which was "Personal On Demand". Technology writer, Doc Searls developed this expression back in September, 2004. Terms such as "audio-blogging", audio publications" and "web-casting" have actually likewise been used to describe this distinct form of media distribution.
Other "pod"-obtained expressions include "podcasters" (those who create podcasts) and "podcatchers"-- the special RSS aggregators which regularly look for and download new content instantly. Podcatching software application enables the user to copy podcasts to portable music & video players.
Because of the quick adoption of MP3 players and the desire of customers to have fresh content, the popularity of podcasting is spreading out like wildfire. Podcasting has grown because it provides individuals more control over what they listen to, and the freedom to take their programs with them with them.
Not because blogging has an innovation appeared so unforeseen and been so rapidly and widely adopted as podcasting. Development in this nascent industry is anticipated to accelerate quickly due to the rapid acceptance of the technology by the radio broadcast market in 2005 and Apple's iTunes circulation. The increasing appeal of podcasts is tough conventional radio's broadcasting model.
While iTunes is less than 2 years of ages, approximately 4.8 million people downloaded a podcast in 2005, as compared with simply over 800,000 in 2004. And 11.4 million listeners are anticipated this year, according to research from The Diffusion Group. Already the Apple iTunes service provides 15,000 listeners and podcasts have actually registered for more than 7 million memberships.
A research study by Bridge Ratings in November 2005 with radio listeners in ten national markets revealed that around 20% of users who have ever downloaded and listened to a podcast do soon a weekly basis. This group downloads approximately 6 podcasts per week and spends around four hours a month listening to the podcasts they download.
This study forecasted a lot more dramatic growth in the market in the future. According to Bridge Ratings, by 2010, podcast audience development is expected to reach a conservative 45 million users who will have ever listened to a podcast. Aggressive estimates put this number more detailed to 75 million by this date.
How does this affect you?
With podcast listening rising tremendously, podcasts use you a very powerful tool for promoting your products or services. Podcasting can assist guarantee a more detailed relationship with your target audiences by providing them with engaging, regular and useful updates about the goings on in your market.
Neither listening nor podcasting to podcasts needs an iPod or other portable gamer. The name association came about merely because Apple Computer's iPod was the best-selling portable digital audio player when podcasting began. While iTunes is less than two years old, roughly 4.8 million people downloaded a podcast in 2005, as compared with just over 800,000 in 2004. According to Bridge Ratings, by 2010, podcast audience growth is expected to reach a conservative 45 million more info users who will have ever listened to a podcast. With podcast listening rising tremendously, podcasts provide you an extremely effective tool for promoting your products or services.